将 号召性用语放在电子邮件底部其次最佳位置是电子邮件左侧。 使用箭头和图形元素来强调您的号召性用语按钮。 考虑在电子邮件中放置多个 CTA。例如，电子邮件的 PS 是放置 CTA 的另一个好地方。 将公式视为一系列步骤非常重要，因为如果您试图绕过该过程，则很可能会失败。 另一方面，如果你一步一步地引导你的读者，你就更有可能成功。 下次你坐下来写电子邮件时，想想“AIDA”。很快，它就会成为你的第二天性，你就能写出有说服力的电子邮件了。诺亚·卡根（Noah Kagan）非常有效地运用了这一策略： Noah Kagan 电子邮件示例 我们建议尝试使用纯文本和 HTML。 只需确保任何人都可以在任何设备上 阅读您的电子邮件即可我是增长黑客吗？ 一定要问自己这个问题。一定要问自己这个问题。 为什么？因为小的变化可以对流量、社交分享和转化产生巨大影响。从根本上讲，增长黑客 澳大利亚电子邮件数据库 本质上是跳出固有的思维模式。以下是一些立即开始对您的电子邮件进行增长黑客攻击的方法： 在每封电子邮件中链接到您的社交媒体帐户。 通过提供追加销售、交易和有用内容的链接，让您的交易电子邮件更有趣。 要求读者推荐客户以换取折扣。 将您的收据和账单通知转变为 销售工具。 与同行合作， 更快地扩大您的电子邮件列表并推动联盟销售。 清理不活跃用户列表这样可以保持 垃圾邮件分数较低，并为您提供更好的数据。 有哪些电子邮件营销技巧你觉得非常有效？请在评论中告诉我们，并且一定要查看《 成功电子邮件营销 商业电子邮件列表 的终极指南》。 结果显示，与 Facebook 和 Twitter 相比，电子邮件在吸引新客户方面具有显著优势。 在成为新客户的 300,000 名推荐人中，50.8％ 是通过电子邮件联系到的，而通过 Twitter 联系到的新客户比例为 26.8％，通过 Facebook […]
营销指标——常见问题 你应该跟踪哪些电子邮件营销指标？ – 送达率 – 打开率 – 点击率 – 转化率 – 退订率 – 退信率 – 列表增长率 – 电子邮件分享或转发率 – 投资回报率 (ROI) – 垃圾邮件投诉率 电子邮件营销的KPI是有哪些？ 电子邮件营销最重要、最常见的KPI是打开率、点击率和转化率。你还可以跟踪送达率、退订率和列表增长率等指标，以了解订阅者的需求。 有哪些电子邮件指标？ 你跟踪的电子邮件指标取决于你的目标和你正在开展的营销活动类型。最常见的电子邮件指标包括送达率、打开率、点击率、转化率、退订率、退信率和投资回报率。 你该怎么做呢？你有几个选择： 展示功能和优势 您是否知道人们会根据情感做 亚美尼亚消费者电子邮件列表 出购买决定，但需要用事实来合理化这些决定？因此，请让您的读者感受到情感和事实，让他们愿意购买您的产品。向他们提供事实 — 您的产品客观、可观察的特征。但要激发他们的情感，请超越功能并指出优势。这些是指读者在使用您的产品后状态发生的变化。例如，免费报告可能会为他们提供信息，让他们有信心做某事，赢得同事的赞赏并感到自己很聪明。确定一项功能或一组功能的优势的最佳方法是问“那又怎样？”所以您有一份关于 电子邮件最佳实践的免费报告 — 那又怎样？继续询问，直到您发现读者最想要的结果。 证明如果你做出了大胆的承诺或 声明，那么你必须证明它。前后照片是强有力的证据。你也可以引用客户的具体结果或承诺展示视频演示。你还可以用你的产品生动地描绘生活，以激发读者的兴趣。 让商品变得稀缺。害怕错过 商业电子邮件列表 某样东西会增加我们对它的渴望。另一方面，当某样东西丰富且随时可用时，我们往往会认为这是理所当然的。这是在销售和营销中使用稀缺性的基础。要增加您提供的商品的稀缺性，请仅在有限的时间内提供。或者，如果是实体产品，请说商品数量有限。无论您做什么，都不要制造稀缺。永远说实话。 现在你的读者疯狂地想要你的报价。 你的工作还没有完成许多读者到 了这一步，然后删除了电子邮件。不要让你的读者也发生这种情况！ 行动 文案写作公式的最终目的是告诉读者下一步该做什么。此步骤也称为“号召性用语”或 CTA。在电子邮 Email Address […]
如何计算ROI：将活动总收入除以活动总支出，然后将结果乘以100。 什么是良好的ROI？ 平均而言，电子邮件营销活动每花费1美元（约7元人民币）可产生42美元（约295元人民币）的收入，即投资回报率为4,200%。但如果你未达到这些数字，也不要自暴自弃。你所获得的回报要高于你的投资。你可以通过实施转化优化策略、对主题行和内容类型进行A/B测试、尝试使用CTA，以及在电子邮件中添加激励措施来提高投资回报率。 10. 垃圾邮件投诉率 垃圾邮件投诉率是指标记你的电子邮件为垃圾邮件的用户所占的百分比。 垃圾邮件投诉越多，你的邮件 就越有可能直接进入垃圾邮件文件夹。 如何计算 阿根廷电子邮件数据库 垃圾邮件投诉率：将标记电子邮件为垃圾邮件的人数除以发送的电子邮件数量，然后将结果乘以100。 什么是良好的垃圾邮件投诉率？ 理想情况下是0%。让退订链接清晰可见、易于访问、启用双重选择并避免垃圾邮件主题行，从而保持较低的垃圾邮件投诉率。 电子邮件营销指标和KPI：最后的思考 跟踪电子邮件营销指标应该从一开始就是营销策略的一部分，但现在也是跟踪数据的最佳时机。 这些数据可以告诉你订阅者对哪种类 型的内容有反应，你的电子邮件营销活动的表现如何，以及你需要做些什么才能继续前进。 Shopify Email从一开始就自动启用跟踪功能，并报告所有这些关键指标，包括： 送达率 有多少 商业电子邮件列表 订阅者退订 点击率 有多少次电子邮件被标记为垃圾邮件 通过电子邮件访问你的商店的独立访客数量 通过电子邮件访问你的商店并将商品添加到购物车的次数 通过电子邮件访问你的商店的客户下了多少订单 通过电子邮件访问你的商店所产生的销售金额 虽然你应该保持开启跟踪功能，但你可以随时更新和个性化设置。记得扩大你的受众群体，提高你的打开率，分析电子邮件营销活动的结果，并做出相应调整。 阅读详细内容 如何撰写有效的欢迎 邮件（附 12 个优秀案例） 母亲节跨境电商销售指南：打造有温度的品牌形象 日本亚马逊开店攻略：如何在潜力巨大的日本市场掘金？ TikTok 卖货指南：如何根据平台 Email Address List 特性制作并销售周边产品 黑五网一倒计时 11款 Shopify 应用，开启黑五大促！ 世界地球日：18 个激发企业灵感的可持续商店分享 搜款网加强供应链整合能力，助力服饰类商家步入发展快车道 […]
什么是良好的退订率？ 越低越好。目标应为0.5%或更低。为了保持较低的退订率，你可以测试电子邮件的发送频率，并保持内容的易消化性和相关性。电子邮件频率是指你向订阅者发送电子邮件的次数。重要的是，从一开始就将发送频率纳入你的策略，这样你的订阅者就不会觉得你给他们发送了太多邮件。 你还可以尝试对您的列表进行细分，方便向订阅者发送更多相关的内容。尝试根据订阅者是否购买过商品、购买过什么商品或过去在你这里消费过多少钱对他们进行分组，然后只针对该组用户发送有针对性的电子邮件。 用户可以使用营销细分工具进行 设置退信率 退信率衡量的是已发送的电子邮件因 阿尔及利亚电子邮件数据库 各种原因无法送达收件人收件箱的数量。退信有两种类型：“软退信”，即收件人收件箱暂时受阻（因为收件箱已满或服务器故障），以及“硬退信”，表示电子邮件地址无效或不存在。 如何计算退信率：将退回的电子邮件总数除以发送的电子邮件数量，然后将结果乘以100。 什么是良好的退信率？ 2%或更低是良好的退信率。虽然“软退信”的电子邮件地址可能会在以后收到你的电子邮件，但你可以通过从电子邮件列表中删除任何“硬退信”的地址来改善你的退信率。 7. 列表增长率 列表增长率是指你的电子邮件列表增长的速度。 列表中人数越多你拥有的潜在 客户和销售机会就越多如何计算列表增长率：将新订阅者的数量（减去退订人数）除以列表中的总人数，然后将结果乘以100。 什么是良好的列表增长率？ 目标为2.5%。通过在落地页上 商业电子邮件列表 使用清晰的CTA、为订阅者提供激励，以及在你的网站和主要营销渠道上放置注册表单来提高这一比例。 8. 电子邮件分享或转发率 电子邮件分享或转发率衡量的是与社交网络或亲朋好友分享电子邮件的人数。通常通过“分享此内容”按钮或“转发给朋友”按钮进行跟踪，是一种不费吹灰之力就能增加列表的好方法。 如何计算电子邮件分享或转发率： 将成功发送的电子邮件总数除以“分享此内容”按钮的点击次数，然后将结果乘以100。 什么是良好的电子邮件分享或转发率？ 这里没有硬性规定——任何分享或转发都是积极的，但如 Email Address List 果收件人收到电子邮件但没有注册，则不一定会转化为新订阅者。不过，他们可能会点击链接，访问你的商店，或采取其他有益的行动。 9. 投资回报率 (ROI) 投资回报率（ROI）衡量活动的收入或销售额与投资额的对比情况。
如果你的送达率低于97%，请检查你收集电子邮件地址的方式，确保你给自己提供了最佳的成功机会。 使用Shopify Email即可在几分钟内轻松创建品牌电子邮件 使用Shopify Email，无需编码，即可从Shopify管理员端轻松创建、发送、自动化和跟踪电子邮件活动。 了解Shopify Email 2. 打开率 打开率是打开电子邮件的收件人所占的百分比。高打开率可能意味着你的主题行引人注目，或者客户期待你的电子邮件出现在他们的收件箱中。如果你的邮件打开率很低，可以尝试使用主题行、个性化、考虑使用表情符号，或者考虑改变发送节奏。 如何计算打开率：将打开电子邮 件的总人数除以收件人数，再将结果乘以100。 什么是良好的打开率？ 良好的打开率在20%到22%之间。如果你的电子邮件服务提供商显示你的打开率低于这一水平，请尝试对 阿尔巴尼亚电子邮件数据库 主题行进行A/B测试，找出最适合你的受众的内容。 3. 点击打开率 (CTOR) 点击打开率是指在打开电子邮件后点击其中链接的人的百分比。它将两个指标合二为一：打开电子邮件的人数和点击次数。许多人使用此指标来衡量营销活动的整体成功与否，因为它是了解有多少人觉得你的内容引人入胜或值得点击的有效方式。 如何计算CTOR：将点击电子邮件内链 接的人数除以打开电子邮件的总人数，然后将结果乘以100。 什么是良好的CTOR？ 目标为10.5%，这是Campaign Monitor在2021年报告的行业平均基准。要提高点击率，请确保你的内容与受 商业电子邮件列表 众相关，测试不同的发送时间，并使用包含激励措施的强有力的号召性用语 (CTA)。 4. 转化率 电子邮件的转化率是执行特定操作（即购买）的订阅者所占的百分比。这是电子邮件营销活动中最重要的指标之一，因为它通常是营销活动的总体目标。 如何计算转化率：将执行所需操作的人数除以成功发送的电子邮件数量，然后将结果乘以100。 什么是良好的转化率众所周知 电子商务中的转化率很低，超过2%就算不错了。如果你的转化率不高，请尝试在主题行中添加折扣优惠，检查你的设计是否适合移动设备，并使用清晰的CTA。 你还可以尝试在策 Email Address List 略中添加自动邮件，因为在正确的时间联系客户是提高效果的好方法。根据eMarketer的数据，欢迎邮件的行业平均转化率约为3%——你可以直接在Shopify中使用营销自动化设置欢迎邮件。 5. 退订率 退订率是指发送电子邮件活动后退出订阅列表的用户所占的百分比。 如何计算退订率：将退订人数除以成功发送的电子邮件数量，然后将结果乘以100。
电子邮件营销是提高客户忠诚度和销售额的最有效方法之一。跟踪这些重要的电子邮件营销指标有助于你的营销获得最佳效果。 电子邮件营销指标 在这一页 什么是电子邮件营销指标？ 2024年需要跟踪的十大电子邮件营销指标 电子邮件营销指标和KPI：最后的思考 电子邮件营销指标——常见问题 立即开创您的在线业务。 完全免费。 开始免费试用 衡量你的电子邮件营销活动可以告诉您哪些电子邮件的主题行效果最好，谁在点击什么，以及你的电子邮件是否被目标收件人阅读。 电子邮件营销指标能让你深入了解 哪些有效，哪些无效，从而改进你的电子邮件营销策略，避免将电子邮件发送到茫茫人海（或者更糟糕的是，发送到垃圾邮件文件夹）。 什么是电子邮件营销指标？ 电子邮件营销指 阿富汗电子邮件数据库 标是表示电子邮件营销活动成功与否的数字或百分比。它们提供有关营销活动的信息，如多少人打开了邮件、哪些人打开了邮件、多少人通过邮件点击进入网站以及多少人取消订阅。 点击此处，立即使用 Shopify 开始在线销售 为什么要跟踪电子邮件营销指标 指标帮助你了解订阅者如何与你的内容互动。 它们描绘了哪些内容能引起共鸣 因此你可以利用它来改进今后的每封电子邮件。 Shopify Email会自动跟踪你选择的指标，这样你就能够通过电子邮件与客户联系并建立持久的关系。衡量结果包括有多少人通过你的邮件 商业电子邮件列表 点击进入你的商店，有多少人继续将产品添加到购物车，以及有多少人最终购买了产品。更棒的是，你可以通过你的Shopify账户访问这一切，你的账户与你的产品目录相连，可以获得更深入、更详细的绩效洞察。 Shopify Email仪表板显示关键指标，包括打开率、点击率、发送数量和退回数量。 Shopify Email仪表板可让你全面了解关键的电子邮件营销指标。 2024年需要跟踪的十大电子邮件营 销指标 送达率 打开率 点击打开率 (CTOR) 转化率 退订率 退信率 列表增长率 电子邮件分享或转发率 投资回报率 (ROI) 垃圾邮件投诉率 1. 送达率 送达率显示已发送电子邮件成功 Email […]
内容”这个词本身也很好用 错误的个性化 如果您的数据不正确且您对其没有 100% 的信心，那么个性化就毫无意义。 “保罗，看看这些超棒的优惠！”但我的名字是克里斯托弗，甚至更糟的是 “[测试] 看看这些超棒的优惠！” 事实上，使用一个人的名字并不会对打开率产生真正的影响，而且可能会给人一种需要帮助或乞求的感觉。 标点符号羞耻角 所有这些…… 感叹号——越多，我就越不可能打开它。 星星、曲线、模糊的形状——基本上是任何不是实际文本的东西。 心——哎呀！ [将任何内容放在方括号中]或你会立刻认为发生了编码错误。 虽然只是为了平衡一下但我确实了解到 旅游网站 Travelocity 通过在主题行中使用一架小飞机，实现了 10.7% 的独立打开率提升。这证明了内容相关性和独特性对于正确使用符号至关重要。 但是，请记住，某些电子邮件客 美国运输行业电子邮件列表 户端中会出现符号，而其他客户端中则不会，所以这可能只是浪费时间。 这就引出了大家一直在等待的话题…… 表情符号 戴维·莫斯 (David Moth) 今年早些时候曾报道过电子邮件中的表情符号，但我将在这里简要介绍一下这项严肃的研究。 根据 Alchemy Worx 的说法，尖尖的手指、阳光和数字 10都是不好的。不过雪人万岁！抱歉我打破了自己的规则。 为什么黑太阳能使打开率提高 而白太阳 却导致打开率下降 8.03% 的问题尚未得到解答。 其他个人恩怨 太棒了：别再用它了。到处都用。任何时候都用。 TBT： ‘怀旧星期四’太无聊了。 我可能会用我所知道的 商业电子邮件列表 所有不同的脏话来结束这篇文章，但是由于我没有证据证明这些会对打开率产生负面影响，所以这样做在科学上并不正确。当他们进入办公室并处理工作邮件时，他们已经承受了很大的压力。但是，午饭后他们有几分钟的空闲时间。 我将在美国东部时间下午 测 试发送电子邮件。” […]
嗨 [插入姓名] 欢迎来到我们非常有用的博客文章！☺ 写好邮件主题是一门艺术。如果是发给我认识的人的私人邮件，他们可能会期待一些晦涩难懂、奇怪或偶尔冒犯的内容。 然而，如果您要向陌生人发送营销电子邮件，这些绝对是您要避免的事情。 克里斯·拉特克利夫 作者：克里斯托弗·拉特克利夫 2014 年 5 月 20 日 以下是之前发布的文章的修订和更新版本，其中考虑了我们的常驻电子邮件营销专家 Parry Malm 发布的新研究，以及众多专家资源、我们自己的研究和我自己的个人经验。 現在銷售谁在乎你们总是在打折 这次为什么要关注呢？ MailChimp 还表示， 免费 往往会触发垃圾邮件过滤器、帮助 、 折扣和 提醒。 然而，“销售信息会触发垃圾邮件过滤器”这句老话已不再正确。 只需以最直接、最简洁的 美国学生电子邮件列表 方式描述您的销售细节，而不依赖于操纵。 如果您的公司没有混合其营销信息，而是用重复的优惠信息轰炸收件人的收件箱，例如交易或促销即将结束，那么您将被忽视。 最高级 正如 Parry Malm 在其关于拆分测试主题行 的文章中所述，perfect会使打开率降低 -28%，最平庸的形容词good会使打开率降低 -20%。另外，请注意wonderful，它……呃……不够好。 一周中的日子 根据 Alchemy Worx 的 数据一周中某些日子的打开率会下降尤其是周一和周五。这可能是因为为推广“网络星期一”和“黑色星期五”而发送的电子邮件数量巨大 。 慈善事业 Mailchimp 发现，捐赠 商业电子邮件列表 […]
例如，每当有人将音乐添加到您关注的播放列表，或者您喜欢的艺术家向服务添加新音乐时，Spotify 就会执行此操作。 spotify 电子邮件 (1) Modcloth 通过让您知道您 放弃的购物车中的商品 几乎缺货来实现这一点。 modcloth-电子邮件-resized-600.png-t=1362983866000 图片来源 您还可以轻松实现个性化的其他一些方法是基于以下内容创建细分： 点击的项目链接 购买的物品 使用优惠券或打折商品与全价购物 您可以使用Mandrill、 Sendgrid或 Mailgun等服务来处理此类事务性电子邮件 。SocialCompare 上的此功能图表 应该可以帮助您比较这三者和其他服务，以找到最适合您的功能。 将工作邮件与个人邮件分开并尝 试不同的发送时间 执行以下操作：将您的列表划分为公司域和个人域（Gmail、Yahoo 等）。 现在，尝试在工作时间发送到公司域，并在周末和非工作时间发送到个人域。 太平洋剃 美国餐馆电子邮件列表 须刀公司在其圣诞节和情人节活动中尝试了这种交错策略，并看到了转化率的巨大成果：分别为 87％ 和 58％。 Pacific Shaving Co 电子邮件 如果您尊重订阅者接收消息时所处的环境，这将非常有效。 此外，将您的“商业”客户与“消费者”客户分开可以帮助您在未来找到更有利可图的细分市场（或合作伙伴关系）。 想象一下，如果只向品牌电子邮件地址发送下面的电子邮件，其效果会有多么好。 拉尔斯电子邮件 4.“重新激活”不活跃的电 子邮件订阅者，然后清除不回复的人 之前，我们谈到了 SwayChic 的重新激活活动以及它如何促使整体打开量增加 40%，但重新激活对收入有什么影响？ 根据这份 关于重新 商业电子邮件列表 激活活动的优秀白皮书，Experian […]
步骤 3 – 根据行为优化您的电子邮件策略 首先，要明白 发送电子邮件没有一个完美的时间。 每个电子邮件列表都不同，因此在使用其他人的数据 制定策略时要谨慎 。但是，您可以使用自己的数据来做出明智的决定，决定何时发送。 发送次数 以这张“空闲时间”图表为例。很明显，下午 4 点、上午 9 点和晚上 8 点是向此列表中的人发送电子邮件的黄金时间。 这就是为什么我们总是要 了解你的客户。假设你经营的网站专门针对有小孩的商界女性。 不要说“在早上 9 点给所有人发邮件，因为研究表明这是发送邮件的最佳时间！”，你应该说： “这部分人主要是有两个学龄孩子的美国职业母亲，所以她们早上可能要开车送孩子上学，然后匆匆忙忙地赶往办公室。 当他们进入办公室并处理工作邮件时 他们已经承受了很大的压力。但是，午饭后他们有几分钟的空闲时间。我将在美国东部时间下午 12:30 测试发送电子邮件。” 在MECLABS 去年进行的一项“发送时间”实验中 ，他们 美国水管工电子邮件列表 通过 A/B 测试了一天中哪个时间能从金融客户的电子邮件列表中获得最多回复。 他们假设，凌晨 3 点发送邮件会比较有效，因为可以利用邮件在收件箱中排在第一位的优势，而下午 3 点发送邮件的订阅者会处于“工作”状态。 除了发送时间外，每天上午和下午的电子邮件都是如此。他们发现，下午 3 点发送的电子邮件始终比清晨发送的电子邮件表现更好。 电子邮件计时结果 要了解有关此实验的 更多详细信息，请点击 这里。 在创建细分以保持列表活跃时，还需要考虑以下几个策略。 1. 订阅后立即测试发送 Lumosity […]
移动电子邮件的打开次数已超过桌面电子邮件。 环境-增长-2013 年 11 月 图片来源 更简单的电子邮件更适合移动设备的小屏幕尺寸。您不能再假设每个人都在使用台式电脑。 旁注： Litmus 的研究还表明，97% 的人只在一台设备上阅读一次电子邮件。 如果 2/3 的人通过移动设备打开邮件，而您的电子邮件策略又以吸引人们阅读免费内容（比如这篇文章）为基础，这是否意味着手机不一定是阅读文章的最佳设备？ 通过添加“稍后阅读”图标（如Instapaper 或 Pocket），增加移动电子邮件打开者返回内容的机会 。 考虑到人们天生懒惰，因此，通过将所有内容精简为绝对必要的内容来简化您的电子邮件，包括提供一种方便以后返回内容的简便方法。 第 2 步 – 围绕个人体验创 建有针对性的细分市场 几年前，CRM 一度成为人们关注的焦点，因为一位父亲透露，Target 比他更早知道他的女儿怀孕了： 让我们暂时放下危言耸听的语气，戴上营销帽子：这就 美国投资者电子邮件列表 是 Target 将市场细分付诸实践。 我们也可以从顾客的角度来看待这个问题：想象一下自己是一个刚刚怀孕的人。 您需要怀孕用品。Target 向您发送了一个包裹，里面有您需要的怀孕用品的优惠券。这有用吗？它符合您的兴趣吗？您会打开包裹吗？ 图片: 根据人们与产品之间的关系，他们有不同的期望，因此当您的列表足够大时，您应该相应地调整您的沟通方式。 以下是一些想法： 向大手笔消 费的用户发送独家内容 发送与以前的购买历史相关的优惠 向尚未购买任何东西（但主动浏览网站）的人发送折扣和优惠券 发送适合人口统计的内容 为不活跃订阅者创建 商业电子邮件列表 细分 虽然设置细分可能很耗时，但成功完成细分意味着您将享受全面指标的提升： png;base64ad42ad11fac0713b 为了看到实际效果，让我们看看 […]
据数字营销公司 Lyris 称，您 每年将损失 30% 的电子邮件订阅者。 失去订阅者的主要原因有两个： 他们更改了电子邮件地址。 您的内容与他们不再相关，因此他们会停止打开您的电子邮件或取消订阅。 第一种情况只是你运气不好。也许订阅者使用的是他们的工作地址，然后换了新工作，或者他们对自己的用户名感到厌倦，然后换了一个新用户名。你对此无能为力。 但是，您确实可以控制电子邮件参与度以及内容的相关性。 电子邮件服务提供商 Sailthru.com 的客户优化副总裁Cassie Lancellotti-Young 表示，他们的数据显示，电子邮件参与度在前 30 天内至关重要。 此时订阅者会了解您的电子邮件 策略是否符合他们的期望，并决定您是否真的值得他们花时间。 如果他们不打开您的电子邮件或点击您的链接，或者 取消订阅的比例远高于行业标准 ，那么您的 美国酒店电子邮件列表 策略就需要改进了。 取消订阅行业标准 图片来源 因此，Sailthru 建议在前 30 天内开发引人注目的客户入职系列，并将退订率保持在 3% 以下。 在本文中，我们将讨论一个 3 步框架和 5 种策略，以帮助您在前 30 天及以后保持电子邮件参与度。 在此过程中，我们将探索研究和相关案例研究，以帮助您将那些来之不易的潜在客户重新放回您的营销渠道。 让我们开始吧。 步骤 1 – 简化整个电子邮件消息 传递Spotify 电子邮件 让我们首先考虑一下普林斯顿大学的一项研究，题为“决策和避免认知需求”，该研究证实人们天生就懒惰：我们倾向于选择需要最少能量的行为。 这与您的电子 […]
将工作邮件与个人邮件分开，并尝试不同的发送时间 执行以下操作：将您的列表划分为公司域和个人域（Gmail、Yahoo 等）。 现在，尝试在工作时间发送到公司域，并在周末和非工作时间发送到个人域。 太平洋剃须刀公司在其圣诞节和情人节活动中尝试了这种交错策略，并看到了转化率的巨大成果：分别为 87％ 和 58％。 Pacific Shaving Co 电子邮件 如果您尊重订阅者接收消息时所处的环境，这将非常有效。 此外，将您的“商业”客户与“消费者”客户分开可以帮助您在未来找到更有利可图的细分市场（或合作伙伴关系）。 想象一下，如果只向品牌电子邮件地址发送下面的电子邮件，其效果会有多么好。 拉尔斯电子邮件 4.“重新激活” 不活跃的电子邮件订阅者，然后清除不回复的人 之前，我们谈到了 SwayChic 的重新激活活动以及它如何促使整体打开量增加 40%，但重新激活对收入有什么影响？ 根据这份 美国医院电子邮件列表 关于重新激活活动的优秀白皮书，Experian 发现“精心策划”的重新激活策略可以带来高达 14 倍的电子邮件收入。 重新激活 (1) 他们还发现，重新激活客户的成本明显低于获取新客户的成本，从而使重新激活的利润率明显更高。 那么那些没有重新激活的客户该怎么办？ 要求他们取消订阅。 虽然这似乎违反直觉，但您的打开率会更高，点击率会更高，您的营销指标会更能反映您的努力。 更不用说您不会为那些实际上 不会转化为买家的人付费。 5.考虑更换电子邮件营销提供商 选择合适的供应商可以让您更加专注于您的内容，从而生成更高质量的电子邮件并带来成果。 您怎么知道该 商业电子邮件列表 考虑转换了？ 你花了太多时间尝试使用它 您需要他们不提供的功能，或者使用您需要的功能会很麻烦。例如，安排和错开电子邮件对于某些供应商来说非常简单，而对于其他供应商来说却非常困难。 camp_cb_sendtimeoptimization 您已经不再需要“标准”电子邮件营销解决方案 您的细分市场失控，或者您面临“潜在客户过多”的问题。在这种情况下，您需要研究 Hubspot、 Infusionsoft、 Eloqua 或 […]
当他们进入办公室并处理工作邮件时，他们已经承受了很大的压力。但是，午饭后他们有几分钟的空闲时间。我将在美国东部时间下午 12:30 测试发送电子邮件。” 在MECLABS 去年进行的一项“发送时间”实验中 ，他们通过 A/B 测试了一天中哪个时间能从金融客户的电子邮件列表中获得最多回复。 他们假设，凌晨 3 点发送邮件会比较有效，因为可以利用邮件在收件箱中排在第一位的优势，而下午 3 点发送邮件的订阅者会处于“工作”状态。 除了发送时间外，每天上午和下午的电子邮件都是如此。他们发现，下午 3 点发送的电子邮件始终比清晨发送的电子邮件表现更好。 电子邮件计时结果 要了解有关此 实验的更多详细信息，请点击 这里。 在创建细分以保持列表活跃时，还需要考虑以下几个策略。 1. 订阅后立即测试发送 Lumosity 在测试两种电子邮件情况时观察了 美国工程师电子邮件列表 他们的转化率：第一种，他们在注册的同一天发送电子邮件；第二种，他们将电子邮件安排在周二或周四——这几天通常被认为是 发送电子邮件的最佳日子。 Lumosity 报告称， 当用户注册后立即发送邮件时，转化率“显著提高”，而网站使用率则跃升了 81% 。 从创建初始 dal 到联系潜在客户的响应时间（以 5 分钟为增量） 这种“我现在就要”的行为反映在 InsideSales 所做的电话联系分析中，结果发现电话响应时间在 5 至 10 分钟之间急剧下降。 道当有人通过电子邮件注册时 他们是在暗示他们想要立即得到一些东西吗？ 如果我们在电子邮件订阅中承诺并提供即时满足 ，我们的响应能力是否也会提高？数据似乎表明“是” 2. […]
如果 2/3 的人通过移动设备打开邮件而您的电子邮件策略又以吸引人们阅读免费内容（比如这篇文章）为基础，这是否意味着手机不一定是阅读文章的最佳设备？ 通过添加“稍后阅读”图标（如Instapaper 或 Pocket），增加移动电子邮件打开者返回内容的机会 。 考虑到人们天生懒惰，因此，通过将所有内容精简为绝对必要的内容来简化您的电子邮件，包括提供一种方便以后返回内容的简便方法。 第 2 步 – 围绕个人体验创建有针对性的细分市场 几年前，CRM 一度成为人们关注的焦点，当时一位父亲透露，Target 比他更早知道他的女儿怀孕了： 让我们暂时放下危言耸听的语气，戴上营销帽子：这就是 Target 将市场细分付诸实践。 我们也可以从顾客的角度来看待这 个问题：想象一下自己是一个刚刚怀孕的人。 您需要孕期用品。Target 会向您发送一个包裹，里面有您需要的孕期用品的优惠券。这有用吗？它符合您的兴趣 美国电工电子邮件列表 吗？您会打开包裹吗？ 图片: 根据人们与产品之间的关系，他们有不同的期望，因此当您的列表足够大时，您应该相应地调整您的沟通方式。以下是一些想法： 向大手笔消费的用户发送独家内容 发送与之前的购买历史相关的优惠 向尚未购买任何东西（但主动浏览网站）的人发送折扣和优惠券 发送适合人口统计的内容 为不活跃订阅者创建细分 虽然设置细分可能很耗时，但成功完成细分意味着您将享受全面指标的提升： png;base64ad42ad11fac0713b 为了看到实际效果，让我们看看 SwayChic，它创建了多个细分并将 平均打开率提高了 40%。 为了找到第一个细分受众群，他们分析 了电子邮件数据，发现他们在以下位置收到最多打开： 凌晨 5 点 上午 10 点 晚上 10 点 他们也开始看到销售数据和一周中各天之间的正相关性。 […]
失去订阅者的主要原因有两个： 他们更改了电子邮件地址。 您的内容与他们不再相关，因此他们会停止打开您的电子邮件或取消订阅。 第一种情况只是你运气不好。也许订阅者使用的是他们的工作地址，然后换了新工作，或者他们对自己的用户名感到厌倦，然后换了一个新用户名。你对此无能为力。 但是，您确实可以控制电子邮件参与度以及内容的相关性。 电子邮件服务提供商 Sailthru.com 的客户优化副总裁Cassie Lancellotti-Young 表示，他们的数据显示，电子邮件参与度在前 30 天内至关重要。此时订阅者会了解您的电子邮件策略是否符合他们的期望，并决定您是否真的值得他们花时间。 如果他们不打开您的电子邮件或 点击您的链接，或者 取消订阅的比例远高于行业标准 ，那么您的策略就需要改进了。 取消订阅行业标准 图片来源 因此，Sailthru 建议在前 30 天内开发引人注目的客 美国电力公司电子邮件列表 户入职系列，并将退订率保持在 3% 以下。 在本文中，我们将讨论一个 3 步框架和 5 种策略，以帮助您在前 30 天及以后保持电子邮件参与度。 在此过程中，我们将探索研究和相关案例研究，以帮助您将那些来之不易的潜在客户重新放回您的营销渠道。 让我们开始吧。 步骤 1 – 简化整个电子邮件消息传递Spotify 电子邮件 让我们首先考虑一下普林斯顿大学的一项研究，题为“决策和避免认知需求”，该研究证实人们天生就懒惰：我们倾向于选择需要最少能量的行为。 这与您的电子邮件有何关系？ 如今，收件箱已非常拥挤。 PandoDaily 的一项“有限且偏向 gMail”研 究 分析 了 38,000 […]
在众多令我震惊的电子邮件统计数据中，我认为 这个 最让我惊叹：电子邮件覆盖的人数是 Twitter 和 Facebook 覆盖人数总和的三倍。显然，电子邮件营销值得您花时间和精力。与营销的任何方面一样，需要经过一段学习曲线才能发现其中的奥秘和最佳实践。希望这些针对十个最常见和最重要的电子邮件问题的答案能够让学习曲线变得不那么陡峭。 如何扩大我的电子邮件列表？ 经常，当我浏览网页时，我会碰到一个博客，上面有一个令人惊 美国医生电子邮件列表 叹的新闻通讯订阅表格，声称拥有数千名订阅者。我有点嫉妒。电子邮件注册说服和转换我们都希望拥有大量的订阅者，因此很高兴知道有很多聪明的方法可以增加订阅者数量。 但首先，让我先谈谈一种无法增长的方式：购买电子邮件地址。大多数主要电子邮件服务提供商都反对购买电子邮件地址（例如 Mailchimp，它甚至不允许您添加购买的列表）。对您来说更重要的是，这些潜在客户的质量很差。这些人并不是自然而然地对您的产品表现出兴趣的人，所以您已经面临一场艰苦的战斗。 不要购买订阅者，而是尝试通过优质内容和征求许可来赢得订阅者。以下是一些以正确方式增加订阅者名单的策略。创建优惠任何优质内容都可以。用一系列博客文章制作电子书。编写电子邮件课程。然后，一旦你有了自己的提议，就要求人们提供电子邮件地址以访问内容。 像 Copyblogger 这样的网站通过这种 方式扩大了他们的列表，取得了巨大的成功。以下是Copyblogger 博客侧边栏的一个例子，它同时推荐了免费电子书和免费营销课程。使用订阅表格如果您从未索要电子邮件地址，您就永远不会得到它。（我知道，但请听我说。）阿尔伯塔大学曾通过弹出式调查将订阅者数量提高了 500%，该调查的问题很简单：“您想注册我们的电子邮件吗？” 阿尔伯塔大学推动 Qualaroo 弹出式调查是 商业电子邮件列表 订阅表单的众多位置之一。考虑将其添加到博客的侧边栏，作为阅读您文章的人的弹出窗口，或添加到主页或页脚的号召性用语中。我们在 Buffer 博客上使用前两个位置来放置注册表单。 通过与符合您关注点的网站合作，您很可能会在互联网的其他地方找到愿意订阅的用户。GrooveHQ 被收录在Vero 的电子邮件营销指南中，通过与业内其他公司建立牢固的关系，该公司从小公司发展到拥有 7,000 多名订阅用户。 建立良好的合作伙伴关系 关键是要提供帮助：提同行认为有价值的精彩内容，您很可能已经找到了合作伙伴。（然后一定要通过要求电子邮件注册来达成交易 一周中哪天/一天中的什么时间发送电子邮件最好？我不想打击你，但发送电子邮件的最佳时间并没有灵丹妙药。“正确时间”因许多因素和列表而异。Kissmetrics对此有一个很好的表述：底线：无论你发送多少次，人们都会打开好的电子邮件。 不过，请注意，那些刚认识你的人可能希望更频繁地收到你的来信。 发送电子邮件的最佳时间将取决于您的列表。话虽如此，打开率和点击率的一些趋势可以为某些测试提供良好的起点。以下是 Kissmetrics 创建的有用信息图的片段。发送电子邮件的最佳时间一天中最佳的时段电子邮件（点击此处查看完整信息图。） 此类数据支持了 之前的研究支持早上/周末发送 成功的一个理论是，这些时间收件箱 Email Address List 中的竞争较少。由于其他邮件较少分散注意力，您的邮件最引人注目。我应该多久给我的订阅者发送一次电子邮件？我不会在这一点上退缩（但我可能应该这样做）。你自己的据会告诉你很多关于最佳电子邮件发送频率的信息，但这里有一个由 Crazy Egg 博客提供的经验法则：以缓慢倒退的方式发送电子邮件。 电子邮件频率——我应该多久发送一次电子邮件？一个实际应用就是针对那些注册从您的网站接收免费电子书的人。这些注册者可以添加到自动回复系列中，该系列在第一周每天发送一次消息，然后每隔一天发送一次，然后慢慢减少。最终，订阅者收到的唯一电子邮件将是包含博客更新或新闻通讯的 […]
虽然许多高质量的电子邮件可能是在工作时间内编写的，但打开率最高的电子邮件并非在 9 点到 5 点之间发送的。最佳的电子邮件策略是在晚上发送。在 2012 年第四季度的季度电子邮件报告中发现，一天中打开率最高的时间段是晚上 8:00 到午夜。这段时间不仅打开率更高（达到可观的 22%），而且点击率和销售量也更高。 电子邮件策略一天中的电子邮件研究时间 上图显示，上午 8 点到午夜的时间段也是 美国计算机服务电子邮件列表 使用率最低的时间段，而这正是深夜电子邮件表现优于其他电子邮件的关键因素。最佳邮寄时间通常取决于您的客户的行为、收件箱拥挤情况以及其他营销人员的部署时间。收件箱拥挤程度与其他营销人员的部署时间密切相关；如果您的电子邮件在其他人很少发送时发出，则更有可能引起注意（因此请快速开始发送，在其他人发现之前，请在 8:00 到午夜之间开始发送）。 满足客户需求的最佳邮件发送方式取决于您。测试、测试、再测试，了解客户的反应以及他们何时打开电子邮件。4. 最好的内容是免费内容：赠送一些东西消费者喜欢免费的午餐或免费的模板。Bluewire Media 针对其 6,300 名订阅者的电子邮件列表进行了一项研究，测试了各种类型的内容，以了解哪些内容的打开率和点击率最高。 获胜者是模板和工具，这正是电子邮件读者想要的那种免费赠品。 以下是 Help Scout 提供的免费示例： 电子邮件策略，Help Scout 免费电子书优惠许多 商业电子邮件列表 消费者会问：“这对我有什么好处？”说到资源，Bluewire Media 的测试结果表明，模板和工具比电子书、专家访谈、脑筋急转弯甚至相册更重要。您可能希望使用自己的列表进行测试，但一定要以 Bluewire 的研究作为开端。 移动端打开量占所有电子邮件打开量的 47%根据电子邮件营销公司 Litmus 提供的数据，6 月份移动端打开的电子邮件占所有电子邮件打开量的 47%。如果您的电子邮件列表每月的销售额为 10 万美元，您能承受仅仅因为您的电子邮件在手机上看起来很奇怪而与 4.4 万美元告别吗？ 响应式设计可确保您的电子邮件无 论在何处阅读都看起来很棒以下是一些快 […]
普通消费者的收件箱里充斥着营销信息、竞争性主题行和大量吸引注意力的电子邮件。每天发送的电子邮件超过 1440 亿封，电子邮件营销仍然是商业沟通的精英渠道之一。那么，信号如何从噪音中脱颖而出呢？ 可以肯定的是找到一条引人注目的信 个性化您的电子邮件，但不要使用收件人的姓名不再 美国印刷行业电子邮件列表 有“亲爱的 [在此处插入姓名]”。每月有 140,000 多家像您这样的小型企业使用 Buffer 在社交媒体上打造自己的品牌立即开始个性化的电子邮件问候方式并不像看上去那么有效。事实上，天普大学福克斯商学院的研究表明，这种个性化问候方式可能有害。 鉴于对网络钓鱼、身份盗窃和信用卡欺诈等网络安全问题的高度担忧，许多消费者会对电子邮件保持警惕，尤其是那些带有个人问候的电子邮件。电子邮件营销的一个重要元素是关系。收件人信任你吗？收件人知道你是谁吗？如果一封电子邮件过早地强行让收件人熟悉你，那么这种个性化就会显得令人反感。亲密关系是在现实生活中赢得的，电子邮件似乎也是如此。以我的收件箱为例；多年来，没有人叫过我小写的 kevan l lee。 亚马逊个性化电子邮件策略 假装熟悉订阅者会让许多谨慎的电子邮件读者望而却步。但这并不是说所有形式的个性化都是禁忌。事实上，一种特定的个性化可以带来巨大的回报：发送承认订阅者个性的电子邮件（例如购买历史或人口统计）。息的关键对于您的底线至关重要——无论这个底线是现金、社区参与还是介于两者之间的任何东西。以下是成功的发件人用来提高电子邮件点击率的八种经过收件箱测试的电子邮件营销策略。 （研究）还发现，产品个性化，即引导顾客购买根据他们的过去购买模式会喜欢的产品，能引发 98% 顾客的积极反应。 这里的要点是，如果您要使用个性化作为电 商业电子邮件列表 子邮件策略，请以有意义的方式进行。在问候语中写上某人的名字不需要太多知识或关系。发送针对收件人需求和历史的个性化电子邮件会显示更大的关怀。再次以我的收件箱为例，这封来自 Rdio 的电子邮件省去了繁琐的手续，只是提供了我实际听的音乐的最新信息。 电子邮件策略Rdio 个性化 主题行的长短在决定如何撰写完美的主题行时，似乎只有一个领域需要避免：60 到 70 个字符的主题行。营销人员将此称为主题长度的“死区”。根据Adestra 的研究，该研究追踪了超过 9 亿封电子邮件，发现主题行长度为 60 到 70 个字符不会提高打开率或点击率。 相反，经过测试，主题行长度 70 个字符及以上最有利 Email Address List 于吸引读者点击内容，而主题行长度 49 个字符及以下的测试显示打开率较高。事实上，Adestra 发现，长度少于 10 个字符的主题行的打开率为 […]
大多数内容创作者都花时间撰写文字这通常是良好内容策略的基础，但还有许多其他媒介可用于扩大受众并转化潜在客户。播客、视频甚至推文都是可以轻松嵌入内容（包括电子邮件）的媒体元素。2013 年，只有 25% 的 营销人员在电子邮件营销中使用视频，但 YouTube 视频的效果比电视广告高出 53%。 带有图片的推文点击量增加了 转发量增加了 150%。媒介不同，但理念相同：引人入胜 美国教 美国教育行业电子邮件列表 育行业电子邮件列表的视觉效果可以吸引人们的注意力。利用免费库存照片。我们一直在博客文章中使用它们，然后将相同的图片重新用于社交媒体和电子邮件活动。查看 Buffer 的 免费图片来源列表，以及 Dustin Senos 在 Medium 上的列表。 经常嵌入视频。找不到与您的帖子相关的视频？是时候制作一些了。最简单的入门方法（尤其是对于 SaaS 企业而言）是使用屏幕录制软件创建教程视频。我们是 Camtasia的粉丝。使用 GIF。动画 GIF 并不适合每篇帖子，但它们是一种让您的内容脱颖而出的有趣方式。（在此处查看示例。）查看Giphy 上的大量免费 GIF， 如果您想制作自己的 GIF， 请查看GIF Brewery 。 关注您所在行业有影响力的 Twitter 用户。 可以将好的推文嵌入到帖子或电子邮件中，并注明原始推文者和链接。 您将 CTA 放在哪里以获得最高点击率？7. 这封电子邮件是否包含行动号召？电子邮件不必立即将读者转化为客户；这就是登陆页的作用。但电子邮件可用于将流量引至登陆页以及博客文章、社交媒体帐户、竞赛、网络研讨会和许多其他内容。 请记住每封电子邮件都应要求收件人 做某 事这件事可能很简单，比如要求读者将电子邮件转发给朋友，也可能很大，比如鼓励他们报名参加价值 2,000 美元的会议。如果电子邮件旨在促销，请专注于一个 CTA，这样您就不会让读者对多个选项感到困惑。例如，如果目标是让他们注册免费试用，请坚持这一点，并抵制要求他们在 […]
列表细分是电子邮件营销中最大的错失机会之一由于很容易收集电子邮件列表中人员的大量数据，因此没有理由不根据以下人口统计数据进行细分：公司规模年收入当前解决方案提供商（即您的竞争对手）职务职能 顾客将商品留在购物车中而未结账 我们喜欢 Qualaroo 的 这种简单数据收集功能。借助 Vero 强大的电子邮件营销软件，您不仅可以根据人口统计数据发送电子邮件，还可以根据行为发送电子邮件。例如，您可以在以下情况下触发电子邮件： 潜在客户浏览产品页面一位读者访问了你的 美国诊所电子邮件列表 博客三次有很多方法可以根据事件定制电子邮件，这样您就可以确保向每个可能的用户发送消息。以下是应根据收件人细分的几种电子邮件类型： 时事通讯：考虑为付费客户而非潜在客户编写时事通讯。购买周期中，每个人的处境都不一样。收据：购买金额有多大？ 根据交易历史， 在电子邮件收据中包含相关的行动号召。滴灌广告活动：为独特的产品和解决方案以及不同的买家角色准备好自动化广告活动。 促销：您的最佳客户可能不需要优惠券。将其留给新客户和小客户，并为您的最大消费者提供更多价值。 这封电子邮件足够个性化吗？ 倩碧北美电子商务执行总监杰克·雷诺兹 (Jack Reynolds) 表示，该公司也试图避免过分展示对消费者的了解，并补充说，互动应该反映出店内销售人员会说的话。更深入的数据可以帮助在幕后制作消息和细分列表，但不要炫耀它。5. 文案完美吗？我们并非全都是 Seth Godin、 Noah Kagan或 Joanna Wiebe——他们都是世界上最优秀的文案写手——但这并不 意味着你不能写出出色的电子邮件。文案不 商业电子邮件列表 完美无缺，但必须相当不错。以下是一些让您的文案有意义且有效的技巧：让每个字都发挥作用。ConversionXL的我的朋友 Tommy Walker 前 几天提醒我，每个字都应该引导读者阅读下一个字，每个句子也都应该引导读者阅读下一个句子。不要添加只占空间的句子或单词。记住，写短文比写长文更难 以要花时间删减多余的部分写出非 常棒的句子。我从 Copyblogger 的 Demian Farnworth 那里偷来的，但写得非常完美，必须分享。以下是他 关于写出精彩句子的帖子的摘录 ，每个人都应该阅读：任何句子如果只包含事实，都不会产生效果。它还必须包含情感、形象、逻辑和承诺。 集体电子邮件几乎不再有效。不过，过多的个 Email Address List 性化可能会令人讨厌，甚至令人毛骨悚然。 数据是一把双刃剑。使用个性化来吸引读者阅读电子邮件和让人们感到不舒服之间只有一线之隔。在某种程度上，个性化开始产生负面影响。 根据Luxury […]
“许可营销是一种特权（而非权利），即向真正想要获得这些信息的人传递预期的、个人的和相关的信息。”—— 塞斯戈丁电子邮件是一种亲密的沟通方式。 权力越大（收件箱访问权），责任也越大——需要尊重收件人的许可，确保电子邮件有价值、可操作且有用。 最好的方法是在发送任何电子邮件之 前遵循严格的检查清单以下是发送前要问自 德国教育行业电子邮件列表 己的九个问题。1. 我写了一个引人注目的主题吗？您的读者会收到很多电子邮件，因此您需要出色的主题行来吸引他们的注意力。最重要的是，您需要的主题行能够 增加价值，而不会增加成本。换句话说，您需要让读者知道您的电子邮件内容非常有用，而且不会花费他们一分钱。 主题行是您的第一个行动号召 (CTA)，因此它必须没有 摩擦词。正如 在 Authority Intensive上解释的那样，行动号召就像未打开的门：人们不点击的原因是他们害怕门的另一边是什么。根据您发送的电子邮件类型，您希望主题行能够充分说明点击的价值。以下是 Crazy Egg 博客中的几个示例： 现在哪里可以喝啤酒我如何让 客的读者数量从 0 增长到每月 35 万波士顿，让我们变胖吧以下是我最近收到的一些很棒的邮件：让我们开始吧：激活您的 Moz 帐户。[显然来自 Moz。]这不是海市蜃楼（但很快就会消失）。[Petco]我们搞错了。我们调整了所有付费计划：现在最多可添加 15 个博客订阅源。 我每周在 Quora 上更新的内容都是我 最喜欢的主题。它们都很长，都引起了我的兴趣。需要主题行创意吗？借鉴[Buffer]一些研究表明，主题行应该简短。4 到 15 个字符的主题行 确实效果非常好。但最好的电子邮件也确实非常有创意，并且直接与读者对话。如果这意味着你需要一个更长的主题行，那就去做吧。 营销人员应该自己进行测试，看看什么对 商业电子邮件列表 他们的受众有效主题行至关重要，所以一定要把握好。2. 这封电子邮件到底是谁发来的？每个电子邮件提供商都允许其用户指定电子邮件的发件人，但您的电子邮件究竟来自谁？您不仅需要考虑发送电子邮件的人，还需要准确了解用户在打开邮件之前会看到什么。这包括“发件人”地址和主题行，但也可以包括电子邮件中的第一个文本。 甚至是图像替代文本如果它可能出现在用户的收件箱中，则需要进行优化。下面来看看我的意思：Bouqs 电子邮件示例Petco 电子邮件示例TechHive 电子邮件示例移动电子邮件示例 为了确保所有可用空间都用于吸引 人的文案，请确保整封电子邮件已准备好供 Email Address List […]
我经常忘记人们可以在我网站上的电子邮件捕获表单以外的地方注册电子邮件列表。根据您的电子邮件软件，可能有一个专门用于获取电子邮件注册的登录页面。您可以获取链接并将其分享到大量不同的地方，例如电子邮件签名 社交媒体消息和访客博客简介。以下是从MailChimp获取的方法：转到列表，然后选择您想要的列表，单击注册表单，单击常规表单，注册链接就在那里。 获得链接后请将其放在手边你 永远不知道什么时候会有机会使用它有一个巧妙的技巧，可以利用 德国医生电子邮件列表 此链接获得更多电子邮件注册。他回复 Twitter 上的每一个提及，经常与分享过他内容的人展开对话。作为对话的一部分，他会提出邀请人们注册他的电子邮件列表，并通过直接链接发送注册链接。我们在 Buffer 博客上也做了同样的事情，通过弹出电子邮件提醒大家关注我们获得的订阅者数量。 不过，像其他任何东西一样，这种策略值得测试。除了弹出式注册表单外，我们还在 HelloBar（网站顶部的橙色栏）中试验注册表单。以下是两个不同版本以及迄今为止的统计数据： 认同的版本。这里的要点是：测试一切。您的标题、按钮和 CTA 都可能是改进的机会。案例研究：最佳网站如何获得注册 现在您已经了解了增加电子邮件列表的多种不同方法，我想向您展示一些顶级网站如何实施这些想法。以下是我在浏览我最喜欢的一些电子邮件灵感来源时发现的内容。 没有社交认同的版本表现优于有社交 詹姆斯·克利尔网站上面的截图来自James Clear 网站上的一篇文章。在你看到文章本身的任何文字之前，你就已经被他的时事通讯的三个 CTA 所吸引。显然，电子邮件是他的首要任务！ 他的主页是一个“关于”部分，其中有号召订阅的行动。他的主要博客索引在顶部包含一个行动号召。文章末尾和评论末尾都有一个行动号召（另外在页脚中还有一个！）。浏览他的网站时，你不会注意到一件事：社交分享按钮。他从方程式中移除了选择。要与他的帖子互动，最简单的选择就是电子邮件。 展示功能和优势。 您是否知道人们会根据情 商业电子邮件列表 感做出购买决定，但需要用事实来合理化这些决定？因此，请让您的读者感受到情感和事实，让他们愿意购买您的产品。向他们提供事实 — 您的产品客观、可观察的特征。但要激发他们的情感，请超越功能并指出优势。这些是指读者在使用您的产品后状态发生的变化。 例如免费报告可能会为他们提供信息 让他们有信心做某事，赢得同事的赞 Email Address List 赏并感到自己很聪明。确定一项功能或一组功能的优势的最佳方法是问“那又怎样？”所以您有一份关于 电子邮件最佳实践的免费报告 — 那又怎样？继续询问，直到您发现读者最想要的结果。 行动文案写作公式的最终目的是告诉读者下一步该做什么。此步骤也称为“号召性用语”或 CTA。在电子邮件中，您的号召性用语可以是文字、按钮或两者兼而有之。电子邮件的最终目标是获得点击，因此请告诉您的读者这样做：告诉他们点击！不要假设他们知道这一点或会弄清楚。向他们清楚地说明。 正如 这篇文章所解释的，有四种经过研究支持的方法可以制作有效的电子邮件 CTA：降低点击成本。提供高价值的优惠，同时将点击成本降至最低。将 号召性用语放在电子邮件底部。其次最佳位置是电子邮件左侧。使用箭头和图形元素来强调您的号召性用语按钮。考虑在电子邮件中放置多个 CTA。例如，电子邮件的 PS 是放置 CTA 的另一个好地方。
读到一篇关于增加电子邮件列表的文章时，很少不推荐安装弹出窗口。原因是：这是合理的建议，有良好的数据支持。我如何在一个月内将电子邮件订阅者数量增加 532% 如何将其列表增长 234%（剧透：这与弹出窗口有关） 这些都是网站安装弹出窗口或弹出窗口的变体后立即增加电子邮件注册量的情况。为什么会有如此大的提升？因为弹出窗口是不可错过的号召性用语。确实如此。没有什么比在您要阅读的内容上弹出一个窗口更不可错过的了。 当然，这种电子邮件捕获方法可 能因为这个原因而引起激烈争论我非 常喜 加拿大建筑业电子邮件列表 欢每次我演讲时，我都会问谁讨厌松饼，三分之二的人都会点头并表示不赞同。而剩下的三分之一呢？他们通常对松饼并不在意，因为松饼的效果很好！幸运的是，弹出窗口有多种选择，因为该策略涵盖了各种不同的实现方式。我将所有这些都归入“弹出窗口”的范畴。如果我遗漏了您使用或看到的任何最喜欢的选项，请在评论中告诉我。 有一种无处不在的“弹出窗口”样式，它会在略显灰色的背景上显示一个弹出窗口。以下是Duct Tape Marketing的一个例子。（这种弹出窗口形式的流行插件是SumoMe。）屏幕截图 有一种顶部栏方法可以吸引人们注意固定在每页顶部的电子邮件注册表单。以下是Kaiser the Sage的一个例子，它使用了Many Contacts的弹出插件。 屏幕截图 还有滚动显示电子邮件的功能，当用户在页面上向下滚动一定距离时，该功能就会弹出。这是“向上滑动”弹出窗口的外观演示。 小部3. 多个 CTA：为读者提供无限 次订阅机会似乎那些创建列表的人最擅长将电子邮件作为其博客设计和行动号召中不可或缺的一部分。你无法逃避注册的号召。可能有一个注册框位于弹出窗口中，一个注册框位于博客文章的顶部，另一个注册框位于底部。基本上，设计假设人们会以不同的方式查看网站，并且为了最大限度地提高潜在订阅者看到注册表单的机会 您最好将注册表单放在任 商业电子邮件列表 何地方我们在 Buffer 博客上设置了几个 CTA 位置。它们目前设置为引导访问者注册 Buffer，我们可能会在不久的将来调整它们以专注于电子邮件。如果您在 Buffer 博客上向下滚动，您可以同时看到我们所有的 CTA。缓冲 CTA您是否觉得电子邮件注册请求有些过分？听听您的受众的意见，他们可能会让您知道您是否过分了。您也可以遵循一句老话，“您看到它就会知道。”相信您的直觉。 以下是在您的博客上尝试放置电子邮件注册表单的一些最佳位置（或两个或三个）：您的潜在订阅者——即使他们的人口统计、行业和目标受众各不相同——仍然是人类。他们会喜欢免费的东西。 弹出窗口让我们的每日订阅者数量增加了四倍 HubSpot是赠品行业的领导者之一（因此，他们成为行 Email Address List 业领导者可能并不令人意外）。在一篇关于电子邮件列表增长的文章中， Ginny Soskey 分享了 HubSpot对向潜在订阅者赠送有价值物品的两部分看法：在电子邮件注册表单上附加一些有价值的东西是激发兴趣的万无一失的方法。 基本上，免费赠送一些东西，只需一个电子邮件地址（我们都知道，对于获得它的网站来说，这比免费的东西更有价值）。以下是一些建议。 让商品变得稀缺。害怕错过某样东西会增加我们对它的渴望。另一方面，当某样东西丰富且随时可用时，我们往往会认为这是理所当然的。这是在销售和营销中使用稀缺性的基础。 要增加您提供的商品的稀缺性，请仅在有限的时间内提供。或者，如果是实体产品，请说商品数量有限。无论您做什么，都不要制造稀缺。永远说实话。 […]
们最近将电子邮件推到了最有价值的信息来源之首，而且似乎我们并不是唯一这样做的人。虽然社交媒体可能是推动营销工作的热门场所，但也有许多人选择依靠建立有价值的电子邮件列表。他们再高兴不过了。以下是迈克尔·海亚特 (Michael Hyatt) 谈到他的 115,000 封电子邮件列表时说的话： 在您的优先考虑事项中处于什么位置？ 我确实凭借电子邮件列表建立了价值数百万 加拿大汽车行业电子邮件列表 美元的生意。我 90% 的收入都来自它。即使在今天，我的电子邮件列表仍然是我业务的首要任务和资产。道格拉斯·卡尔 (Douglas Karr) 在营销技术博客上撰文谈到了他列出的超过 100,000 个名单：毫无疑问，我们的电子邮件列表是我们做过的最好的投资。 电子邮件是你培养的最重要的渠道我们最近在 Buffer 博客上订阅者人数突破了 20,000 大关，可以肯定地说，要成功增加订阅者名单，我们还有很多东西要学。我们深受启发，要向一些聪明且备受推崇的网站学习，这些网站都强调电子邮件的重要性。例如：上个月，根域是我们博客上第三受欢迎的页面，并且连续几个月都位居前五名。 每月有 140,000 多家像您这样的小型企业使用 Buffer 在社交媒体上打造自己的品牌加起来，就有近 50 万电子邮件订阅者。他们是如何做到的？我仔细研究了这些电子邮件巨头（以及其他几个很棒的网站），看看他们使用什么方法来吸引新订阅者。以下是我了解到的情况。 扩大大量电子邮件列表的简单公式 在分析一些出色的电子邮件列表构建器的网站和技术时，开始出现某种公式。如果我可以将构建大量电子邮件列表的过程归结为最基本的部分，我认为它将如下所示：精彩的博客内容 + 清晰的行动号召 = 大量电子邮件列表终极电子邮件列表公式真的有这么简单吗？我想是的。 基本上，一切都始于内容。人们会因为您精 商业电子邮件列表 彩的内容而找到您的网站。他们会不断回来寻找精彩的内容。您的精彩内容将成为您向他们发送电子邮件的基础，这也是他们继续订阅（或不订阅）的原因。一切都始于精彩的内容。以下是 Google Analytics 的报告，其中根域用反斜杠 (/) 表示。这份报告看起来熟悉吗？ 一旦你有了精彩的内容，下一步就是要求他们发送电子邮件。喜欢你内容的人会随时收到你创建的内容，直接发送到他们的收件箱。你需要确保他们能找到你的号召性用语（或者，在本例中是号召订阅）。让它显而易见。让它一目了然。 扩大订阅列表的 6 个关键策略通过研究 这些顶级博客（以及一些额外的研究），你会发现有 Email Address […]
您想如何撰写具有说服力的电子邮件让其每次都获得成功如果您遵循营销人员和销售人员自 20 世纪以来一直使用的百年公式，您将增加成功的机会。我在 20 多年前在大学学到了它，它至今仍在教授和应用。它已用于各种销售情况，从面对面的销售演示到印刷的销售信函，以及现在的社交媒体。 就是这样的好。 在这篇文章中我将向您展示这个公式 以及如何在撰写有说服力的电子邮件时应用它。这些词 澳大利亚美容行业电子邮件列表 语表明了与潜在客户的接触并最终促成销售的自然过程。如何撰写有说服力的电子邮件对于电子邮件营销来说，这是从订阅者看到你的电子邮件到他们点击电子邮件中的链接的过程： 注意力除非你首先引起订阅者的注意，否则什么都不会发生。未引起注意的电子邮件会被直接删除，而不会被阅读。电子邮件的两个部分可以引起订阅者的注意。第一个是发件人的姓名。通用发件人（例如“信息”、“支持”或更糟糕的“无回复”）不会引起注意。电子邮件甚至可能被视为垃圾邮件。 但是，友好的发件人例如 特定人员的姓 名）更有可能引起注意。除非您是家喻户晓的品牌，并且拥有良好的声誉（例如亚马逊、Zappos 或苹果），否则将特定人员指定为发件人是一个好主意。让发件人姓名引人注目的另一种方法是 使用特殊字符。例如：~ 来自 Vero 的克里斯 ~ 不过，不要过多使用特殊字符，否则您的电子邮件看起来就像是来自一个 tweener。当然，电子邮件中应该引起读者注意的另一部分是电子邮件主题行。正如我们在之前的文章 中详细讨论的那样 ，有效的主题行： 包含“免费送货”、“促销”和“新闻”等 触发词使用收件人姓名 进行个性化要么非常短，要么非常长与读者的内部问题或外部事件 建立联系然而，这并不是主题行的唯一作用。除了吸引注意力之外，主题行还需要激起 兴趣撰写有说服力的电子邮件的 第二步是“兴趣”。在销售演示中，在引起潜在 商业电子邮件列表 客户的注意后，您需要让他或她听您说话。同样，在电子邮件中，仅仅吸引注意力是不够的。仅仅因为您吸引了订阅者的注意力并不意味着他们会真正阅读您的电子邮件。您必须引起他们足够的兴趣，才能让他们打开您的电子邮件并阅读它。 在电子邮件中，这是主题行和电子邮件导语或前几个段落的工作。以下是撰写有说服力的电子邮件的三种方法：谈论读者关心的问题。写一些让他们夜不能寐的事情，写一个他们迫切想要解决的问题，这样他们就会对你所说的感兴趣。讲故事。人类天生喜欢听故事。我们对别人发生的事情感兴趣，并且倾向于认同故事中的人物。我们甚至可能有相同的情感反应。 做出重大承诺让读者看和读的另 一种方法是做出大胆的声明。这样做会让他们倾 Email Address List 身向前，在心里问：“真的吗？怎么做？”当然，你的承诺需要足够大才能引起兴趣，但又要足够可信才能被认真对待。现在您的订阅者正在阅读您的电子邮件。您的下一个任务是激发人们对您的优惠的强烈渴望，无论是免费信息还是待售产品。如果没有这种渴望，您的读者将停止阅读 或阅读而不点击，然后删除或忽略您的电子邮件。有时你必须克服冷漠。你的读者可能意识到了问题并想要找到解决方案，但还不足以真正采取行动。他们太懒、太忙或心不在焉。因此，在您的说服性电子邮件的主体中，您必须让您的读者迫切地渴望您的提议，以克服这些障碍。 使用社会认同。无论我们认为自己有多么独立，我们都倾向于做别人正在做的事情。这被称为“社会认同”。社会认同的一个例子是告诉读者已有 13,489 人下载了您的免费报告。推荐信是另一种形式的社会认同。确保提供推荐信的个人与您的读者尽可能相似。
电子邮件仍然是数字营销工具箱中最有效的工具之一，具有带来丰厚投资回报的潜力。来自 Econsultancy 2014 年电子邮件营销普查的数据显示，68% 的公司将该渠道的投资回报率评为“好”或“优秀”。电子邮件设计最重要的方面之一是有效的号召性用语，因为它需要激励收件人进一步参与您的品牌。 我们之前曾撰写过有关电子商务网站的 CTA 设计的文章，其中许多相同的规则适用，但我认为重申一些更重要的标准以及汇总一些好的和坏的例子会很有用。有关此主题的更多信息，请阅读我们的文章，了解敏捷创意如何改善电子邮件营销，并重点介绍案例研究，探讨在何处放置 CTA 以最大化转化率…… 假设您的电子邮件活动有一个特定的目标 议您重点关注一个或两个号召性用语这 澳大利亚健康和美容行业电子邮件列表 避免了让收件人感到困惑，并使他们的注意力集中在手头的工作上。惠而浦 (Whirlpool) 的一个案例研究显示，当该品牌将电子邮件中的 CTA 数量从 4 个减少到 1 个时，点击量增加了 42%。 最初，营销团队在电子邮件中塞满了 CTA，因为他们认为按钮越多，点击次数就越多。然而，所有四个 CTA 都与单独的操作相关，这分散了电子邮件的主要重点，即引导用户进入返利登陆页面并鼓励他们访问展厅。 让它们脱颖而出好的 CTA 需要在电子邮件的其他部分中脱颖而出并吸引用户的注意力。当营销人员必须考虑现有的品牌配色方案和模板时，这可能是一项棘手的任务，但吸引人们的眼球的方法不止一种。 例如如果您选择使用按钮而不是文本链接 请确保 CTA 周围有足够的空间，并且不要将其放置在大量文本的中间。我对 Reiss 的这个示例还犹豫不决。它在蓝色背景下显得格外突出，而且与品牌形象相得益彰，但我有兴趣看看按钮是否能产生更大的影响。这是另一个关于如何创建简单、有效的电子邮件 CTA 的绝佳示例。现在有促销活动，请点击按钮购买。波特先生 在 Mr Porter 的这个例子中，CTA 本身并没有引人注目，但我喜欢这种简单的创意。 我还计算出这封电子邮件中有超过 4 个 CTA 以及许 商业电子邮件列表 多其他链接，这可能会削弱影响力。击放大Threadless […]
大多数创业者都已经熟悉 Eric Ries 的精益创业方法。该方法以最小可行产品理念为中心。正如 Ries 所解释的那样，最小可行产品 (MVP)“是新产品的一个版本，它允许团队以最少的努力收集有关客户的最大数量的经过验证的知识。” 产品必须既精简需要最少的努力来 创建可行（足够实用，以便用户提供有用的反馈）。精益方法不是花时间和金钱来完善产品，而是让企业家有机会获得快速反馈，快速失败并快速改进。这是一种基于数据的产品开发方法，Ries 在他的博客 和 《精益创业》一书中推广了这种方法。 最小可行 [填空] 最小可行思维可以应用于产品 澳大利亚医生电子邮件列表 开发之外的许多事情。在内容营销领域，Copyblogger 的 Brian Clark 经常讨论 最小可行受众和敏捷内容营销。想法是一样的，只是应用方式不同。他利用读者的反馈来塑造未来的内容，测试新产品的想法，并找到解决读者问题的新方法。 （值得一提的是，精益方法的核心是解决问题，而不是推销产品。产品必须不断发展以满足用户的需求。博客也是如此。）在关于这个主题的一篇文章中，克拉克概述了最小可行受众 的原则 ： 在以下情况下，您拥有 MVA： 您会从评论、电子邮件、社交网络和社交媒体新闻网站收到足够的反馈，以便调整和改进您的内容，更好地服务于受众。 借助现有观众和赚取的媒体在社交媒体上分享，您的观众群体正在自然地扩大。除了您所提供的免费教育之外，您还可以充分了解观众需要什么来解决他们的问题或满足他们的愿望。 Ries 和 Clark 在Entreproducer 播客 上就该话题进行了交流 。这绝对值得您花 30 分钟时间。 不要放弃。毫无疑问，电子邮件营销很难。你会感到沮丧。试着记住电子邮件营销有多么强大。坚持不懈，不断测试新想法，花时间了解新兴趋势和最佳实践。您学到了哪些经验来改善您的电子邮件营销？请在评论中告诉我们。 现在我们对精益方法有了深入的了解，让我们看看如何将该原则应用于电子邮件营销。在我们关于电子邮件营销为何失败的 文章中 ，我写道，营销人员往往放弃得太早。就像一家新创业公司或博客一样，成功的电子邮件营销并非一朝一夕就能实现的。 最低限度可行的电子邮件营销 如果不根据用户反馈反复迭代，精益模 商业电子邮件列表 型根本行不通。Ries 在他的博客中谈到了这个问题： 从第一天开始收集电子邮件地址。我再怎么强调第一天也不为过。如果您在网络上有任何存在感，那么您需要收集电子邮件地址，即使您不知道该做什么。永远不要让读者访问您的网站而不选择订阅新闻通讯、获取公司更新或下载电子书。如果您忽略了想要收到您电子邮件的人， 那么您对自己和您的业务都是一种伤害。如果您的网站或产品尚未推出，请使用“即将推出”页面收集电子邮件地址。查看 ConversionXL […]
你明白我的意思。你每周或每月向同样的人发送相同的更新。你没有花太多心思考虑主题行。你甚至很少检查你的打开率和点击率，更不用说花时间尝试提高它们了。 你并不孤单。 营销人员忙于处理大量事务，因此陷入电子邮件营销困境并不罕见。出于这个原因，我们列出了一系列方法，帮助您快速开展电子邮件营销工作。 这些都是您今天可以做的事情 这是改善电子邮件营销的首要任务。首先，在收件箱中 澳大利亚牙医电子邮件列表 设置一个标签（在 Gmail 中）或文件夹，并将其命名为“Swipe File”。只要看到很棒的主题、优惠、精美的设计或精彩的文案，只需将消息添加到您的 Swipe File 中即可。很快，您就会拥有一个灵感宝库，可以在开展自己的营销活动时加以利用。 为了使此功能更加强大，请根据电子邮件引起您注意的原因设置单独的标签或文件夹。例如：为“精彩主题行”创建一个文件夹，这样您就会永远记得为什么将电子邮件放在一边以供日后使用。每天添加几封电子邮件，很快，您就会有数百个编写更好电子邮件的想法。 我的滑动文件如下所示： 滑动文件示例 另一个利用自己的收件箱激发灵感的简单方法是跟踪竞争对手。你可以设置过滤器来自动整理邮件，并使用 IFTTT 将其存档 在 Evernote 中以供分析。 找到每一个客户接触点 您的客户和潜在客户可能会收到您发送的有关您的电子邮件或您发送的邮件，但您并没有发送。这怎么可能呢？ 许多企业使用第三方发送 交易电子邮件。它使发送网络研讨会确认和每月发票变得非常容易，但也可能错失营销机会，或者更糟的是，对你的品牌产生负面影响。 查看这封非常常见的网络研讨会确认电子邮件。它来自 Copyblogger，但实际上来自 Citrix。它使用 Citrix 电子邮件地址，甚至链接到 Citrix 网站！ 确认电子邮件 无论如何都要避免这种情况。尽管这样 商业电子邮件列表 做可以完成所需的工作，但你永远无法挽回观众的几秒钟注意力。 3. 发送 A/B 测试。 您无需精通技术即可发送真正智能的 A/B 测试。如果数据驱动营销让您感到害怕， 请从小处着手。 假设您测试的是正确的东西，一个简单的主题行拆分测试将为您的下一封电子邮件提供真正有价值的数据。为了学到一些东西，您必须愿意冒险。您必须走出 自己的舒适区。 有一次，IA/B 测试了这两个主题行： 内容并不是唯一的方式……向专业人士学习：如何建立一个出色的社区 […]
在 Media Equation，我们以让读者了解接触受众的最新技术和方法而自豪。因此，我们很高兴能揭示一项正在大大小小的新闻媒体公司中流行的激进出版技术。女士们，先生们，请看：电子邮件。 电子邮件通讯，作为网络的一项老派产物，曾被认为将与拨号连接一同消亡，但现在它不仅依然存在，而且还在蓬勃发展。 青蛙科米特是 2025 届学生所需要的吗？ 除了长期存在的早间必读内容，如迈克·艾伦的政治小道消息Playbook之外，其他主题和方法也在出版界逐渐流行起来。Quartz 是 Atlantic Media 旗下的智能商业网站，其每日新 澳大利亚汽车行业电子邮件列表 闻简 报越来越受欢迎。改版后的《新闻周刊》推出了Today in Tabs，该栏目大胆地审视了那些糟糕到极致的内容。而包括安·弗里德曼、杰森·赫希霍恩、亚历克西斯·马德里加尔、罗宾·斯隆和玛丽亚·波波娃在内的网络作家都发布了备受关注的新闻简报。 彭博社、Fast Company、纽约时报、Politico 和许多其他新闻机构发现，他们可以在收件箱中吸引注意力和读者。 怎么会这样？社交媒体、移动应用和动态网站几乎都在跟踪读者，有时候被垃圾邮件过滤器拦截的内容怎么会真正流行起来呢？ 新闻通讯之所以受欢迎，是因为读者已经厌倦了互联网上无穷无尽的信息流，而收件箱中出现一些有限且可识别的信息可以让所有混乱变得有序。事实上，《Fast Company》、《The Atlantic》和《 Medium》都曾报道过电子邮件新闻通讯的回归，但我错过了这些文章，因为说真的，谁能跟上永无止境的新动态呢？这时，电子邮件新闻通讯及其汇总和摘要就派上用场了。有些仅以电子邮件形式发送，有些则重复在网上可以找到的内容。在大量新闻和信息在网上飞速流动的时代，电子邮件新闻通讯（有些免费，有些则收费）可以帮助我们知道哪些内容值得关注。 信用…塔米·查佩尔为《纽约时报》撰稿 当然，也存在一些显著的反趋势。年轻人更喜欢发短信、发送即时消息和使用 Snapchat，而不是使用电子邮件，而 Facebook斥资 190 亿美元收购短信服务 WhatsApp，就是为了押注电子邮件可能会衰落。 不过，MailChimp 是一家发送各种企业对消费者电子邮件的公司，据该公司高管称，该公司每天新增用户超过 10,000 名，这些人会发送大量电子邮件和简报。该公司成立于 2001 年，表示每天发送的电子邮件超过 4 亿封。 寻求脱颖而出的出版商在消费者的编辑精选 随着《工作室》的播出，塞斯·罗根和埃文·戈德伯格逐渐成长起来。算是吧。 被可爱冲昏头脑？有句话这么说过。 如果你仔细想想，这个看似非常复古的运动——下一步是什么？传真？——在现代 商业电子邮件列表 媒体环境中却具有现实意义。新闻越来越多地成为出现在你手机上的列表。无论是 Twitter、Facebook 信息流还是 NYT Now […]
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Cayman Islands welcome Cayman Islands welcome 330,000 international visitors through September The destination’s main tourists come from the United States, Canada and the United Kingdom Between January and September 2024 The Cayman Islands welcomed more than 330,000 visitors. In March of this year alone, the destination welcomed 57,000 visitors, making […]
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480 million WhatsApp numbers An alleged database containing 487 million users from 84 countries has been put up for sale on a well-known hacker community forum. The WhatsApp numbers provided in the ad belong to 45 million people in Egypt, 35 million in Italy, 32 million in the US, 29 […]
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The Ministry of SMEs and Startups (Minister Oh Young-joo, hereinafter referre to as the Ministry of SMEs and Startups) will hold the “Fishery By-product Recycling Startup and Commercialization Competition” in collaboration with Gyeongsangnam-do and Dongwon F&B, and will Recruit participants start Tuesday the 24th. *Fishery by-product: Parts that are not […]
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Mandiant has release details of a suspecte counterintelligence operation linke to Iran. Counterintelligence operations are intend to prevent the leakage of classifie information from national territory and disrupt enemy intelligence activities. The counterintelligence operation disclosed by Mandiant aims to collect data on Iranians who may be working with foreign intelligence […]
Taiwanese media outlets such as Liberty Times and China Times reporte on the 27th that personal information of 1.1 million members of China Airlines, a state-owned airline in Taiwan, appeared to have been hacke and leak. Citing sources, Taiwanese media outlets reported that some of the hacke China Airlines member […]
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A hacking forum is offering for sale a supposed database containing a long list of WhatsApp numbers of people from 84 different countries. The WhatsApp numbers The actor allegedly post belong to 45 million people in Egypt, 35 million in Italy, 32 million in the Unit States, 29 million in […]
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Businesses That Benefit from UK Phone Number Databases A UK phone number database is one of the best products for companies willing to penetrate the UK market. A selection of some of the business types that most benefit from such a database includes, but is not limited to: 1. Telemarketing […]
A phone number database is a compilation of phone numbers, which are usually supported by supplementary details like names, addresses, and email addresses. They can be as huge as millions or even billions of records or sometimes smaller, targeting certain demographics or geographic locations. How are phone number databases used? […]
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Where Do US Phone Number Databases Originate from? In general, US phone number databases are the compilation of data from a host of publicly and privately available sources. The following are some main sources: 1. Public Directories: Whitepages: An online directory that would come up with information about Sale Leads […]
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Tracking Click-Through Rates (CTR) from whatsapp Messages In the modern digitized world. Every business is trying to find an effective means of communicating with its audience. And whatsapp has emerged as a powerful tool in the arsenal. Over two billion users populate this digital space worldwide. This provides an exceptional […]
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Whatsapp for Collecting Customer Feedback and Conducting Surveys Whatsapp is rapidly developing from a simple messenger into an all-spectrum tool for businesses willing to communicate with their clients. One of the most convenient ways of applying this is collecting customer feedback and conducting surveys. The article shows how it’s possible […]
The ever-evolving customer service environment has found in chatbots a potent tool to enhance customer experience. Especially over whatsapp. Availing its more than 2 billion users globally. Whatsapp has opened a whole new door for effective reach by businesses to their customers. In this article. We can see how chatbots […]
Customer support has increasingly been done through chatbots in the last couple of years. And whatsapp has become one of the favorite platforms for this. Whatsapp opens unparalleled opportunities for companies all over the world with more than 2 billion users worldwide. But can whatsapp chatbots handle customer support? This […]
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Businesses. In today’s fast-moving digital pace. Are finding ways to further enhance their efficiency. Customer service. And streamline their operation. For this. The solution has come in the form of automation and chatbots. Both these technologies are helping save not just time and resources but also enhancing customer experience. Understanding […]
How Businesses Use whatsapp to Send Personalized Product Recommendations In the rapidly evolving digital landscape. Businesses are increasingly leveraging messaging platforms to enhance customer engagement. One of the most effective tools for this purpose is whatsapp. A platform with over two billion users globally. With its direct messaging capabilities. Businesses […]
Whatsapp. A Meta-owned app. Has turned out to be an influential platform that businesses use to connect with their customers. Enhance communication. And facilitate business processes. One of the key features of whatsapp is the possibility of sharing product catalogs within chats. Enabling the easier showcasing of business offers. Herein. […]
Tailoring content for a whatsapp audience requires a strategic approach that considers unique features of the platform. User behavior. And preferences. With over two billion active users. Whatsapp is more than just a messaging app; it is an excellent tool businesses use in communication with their customers. Below are effective […]
Whatsapp status is probably one of the most underrated yet powerful tools as far as marketing goes. Whatsapp status lets any person globally engage an audience with his visual and textual content. Which remains online for only 24 hours. In that respect. Making Innovative ways to use of whatsapp’s status […]
Storytelling has always been a potent tool for marketing. And through these evolving times or systems such as whatsapp. It has taken on an altogether new dimension. Whatsapp was designed more for personal communication; through it. Businesses can reach out to their audiences in the most intimate manner. It is […]
In today’s digital era. Whatsapp marketing has become an indispensable tool for businesses in reaching out to their audience. With over 2 billion active users around the world. Whatsapp is more than just a messaging application; it’s a place of customer engagement. One of the outstanding features of whatsapp marketing […]
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Whatsapp is powerful in its high engagement rates and direct communication features. A way to connect businesses with customers in real time using a more personal and direct platform. But all that works only if you deliver the right type of content that resonates with the audience for better whatsapp […]
In today’s digital landscape. Having a solid content strategy is essential for businesses and brands to reach and engage their target audience. A well-crafted content strategy not only aligns with the business’s goals but also addresses the needs and interests of the audience. In this guide. We’ll discuss the fundamentals […]
Whatsapp groups are powerful community building tools and provide the most simple. Direct. And rapid way of communication. Be it a small neighborhood group. Business networking. Or shared interest community. Whatsapp will cover your ways to bring people together. Build engagement. And encourage collaboration. In this article. We’ll find out […]
Whatsapp groups can be effectively used for marketing. Given that managing large whatsapp groups engages a target audience. However. It indeed requires a certain structured approach to ensure its success. Herein is a comprehensive guide on how one should manage these groups to maximize their potential for marketing purposes: 1. […]
Whatsapp grew to be one of the most adopted tools for personal contact and business interaction; it was used for marketing purposes. Due to simplicity and a huge number of users. Whatsapp has found its place in various business marketing strategies. Especially through the usage of whatsapp groups to communicate […]
In the present era of digitization. Communication is the bridge to reach and persuade customers in an effective manner. Now. Amongst the plethora of platforms that have emerged for marketing. Whatsapp is one such potent tool. Particularly through its group features. Whatsapp groups reach out to an audience directly in […]
Setting up auto-responses in whatsapp Business is a feature of high influence that helps businesses manage customer interactions more effectively. This will allow you to immediately respond to the frequently asked questions. Timely dissemination of information to the customers. And ultimately enhance customer satisfaction. The steps for setting up whatsapp […]
Whatsapp. Being one of the essential messaging platforms. Allows one through a feature called “Broadcast Lists” for the sending of messages to multiple contacts at once without being in group chat. This feature is very helpful for businesses. Event organizers. Or any person who wants to send out an announcement […]
Whatsapp is a widely used messaging platform where people can connect with others through text. Voice. And video calls. Whatsapp allows its users to communicate more effectively due to the availability of two powerful tools: whatsapp groups and broadcast lists. Even though they appear somewhat alike. They are used for […]
Whatsapp has turned out to be an essential tool for companies to stay in touch with their customer bases around the world. It’s the perfect way to speak directly to one’s customers. Of all those features available within whatsapp. Its broadcasting list is the most powerful for marketing. Whatsapp Business […]
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WhatsApp is one of the world’s leading messaging applications, offering a range of features that make personal and professional communications easier. Among such features are Broadcast Lists and Groups. While both allow the user to reach several of his contacts at once, they serve different purposes and have a number […]
WhatsApp Business Integration with CRM systems can powerfully enhance the efficiency of communication, customer engagement, and, in total, the working of a business. However, Besides, WhatsApp Business has become an indispensable tool for any business that wants to connect with customers since the rise of messaging applications. Here is a […]
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WhatsApp has provedto be a powerful channel for marketers, considering that it boasts such an enormous amount of active users who are able to send personaliz messages directly to the users. On the negative side, just like every marketing channel in existence, WhatsApp also has its disadvantages, which any company […]
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WhatsApp, with its wide variety of products such as the WhatsApp Business app and WhatsApp Business API, has totally changed the communication game for businesses. Both of these cater to different needs and serve the different purposes alt normal WhatsApp for businesses. How does WhatsApp To make the informed […]
Whatsapp Business is specifically made for small and medium-scale businesses. And includes several features to enable smooth communication with customers. Thereby enhancing brand identity and work management. The following are some of the key features in a whatsapp Business account: 1. Business Profile Whatsapp Business allows you to create a […]
You are part of a new version of Which one do you prefer? Responses may take a moment to load. Chatgpt Response 1 Setting up the whatsapp Business account for marketing opens quite How to Set Up WhatsApp a few doors to connect with your customers. Offer them support. And […]
Whatsapp Business Account: Everything You Should Know Businesses need to communicate effectively with customers. Today. More so than ever. Having a whatsapp Business Account can be a really powerful tool in improving customers’ and businesses’ interactions. Making their communication smooth. And driving sales. In this article. We will talk about […]
Whatsapp Marketing: The Potential Return on Investment Business today seeks better channels to get to their customers in the digital space. Whatsapp. Therefore. Was cognitively seen to be a great help because of its large user base and engagement capabilities. Hence becoming a powerful marketing tool. Understanding the ROI whatsapp […]
With technology at its peak. Every organization nowadays is making an effort towards knitting stronger relationships with their customers. One of the most powerful tools in accomplishing this feat is whatsapp. Which boasts in excess of 2 billion users all over the world. Whatsapp can be used to support business […]
Operating a business in today’s fast-moving digital world requires a constant pursuit of ways to enrich customer service and improve customer satisfaction. effective platform WhatsApp has turned out to be a very effective channel for customer service because of the massive active What makes WhatsApp usership base and the versatility […]
The high usage and greater engagement rate of whatsapp have turnthe tables and made it a strong tool for businesses to reach any customer. Following are some popular marketing strategies which could be implemented by businesses using whatsapp so as to drive engagement. Sales. And customer loyalty. 1. Broadcast Lists […]
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Personalization has been considered a major ingredient of the day-to-day marketing strategy of companies operating in today’s fast-pac digital world. Offering unparallel reach, WhatsApp allows real-time communication and assures higher interaction rates, making the channel a crucial tool for businesses working with various marketing ventures. WhatsApp marketing blend with personalization […]
In today’s digital space, companies are looking every day for new strategic ideas to improve brand awareness. One of the methods that has received heightened interest nowadays is WhatsApp marketing. Boasting over 2 billion active users worldwide, WhatsApp can provide a business with direct, personal contact with customers. Its wide […]
WhatsApp has grown to be an effective channel for organizations in reaching their customers and offering a personal and direct level of communication. Considering it has 2 billion users from around the globe, many privileges are attached to this platform in running marketing campaigns. It is a tool that no […]
WhatsApp marketing has been highly popular in the last couple of years, as it offers a direct line to customers for any business on an extremely accessible platform. However, WhatsApp marketing stands fundamentally different from conventional email and SMS marketing on a number of parameters, like engagement, personalization, and way […]
In the modern era of digital communication, businesses are always in search of ways to communicate with their audiences in a more direct and personal way. WhatsApp marketing has emerged as one of the most powerful tools in both B2B and B2C communication strategies. Popularity, accessibility, and the enormous potential […]
What Types of Businesses Benefit Most from WhatsApp Marketing? WhatsApp marketing is among those effectual means for businesses to get in contact directly with customers, offering a personal and instant mode of communication. As of 2023, WhatsApp claims more than 2 billion active users, thus being an effective medium to […]
WhatsApp has grown from a simple messaging application into a strong tool that businesses use to interact with customers. Considering it has over 2 billion users in the world, it’s no surprise that WhatsApp has been turning out to be a great marketing platform. It differs from other channels because […]
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