Regulatory Frameworks for Sales of Phone Numbers in Marketing
Selling of phone numbers for marketing purposes is covered under various regulatory frameworks both at national and international levels. The regulations revolve around consumer privacy protection, spamming termination, and maintenance of acceptable business etiquette.
Following are some of the major regulatory frameworks:
National Regulations:
GDPR: The European Union regulation prescribes, among many other rights to data protection, the right to object to direct marketing.
CCPA: Provides specific rights under California civil law of consumers in regards to their personal information, including a right to opt-out of the sale of the same.
Can-Spam Act:
United States federal law that restricts sending of unsolicited commercial e-mail and is an attempt at regulating commercial messages sent through the telephone.
Do Not Call Registry : Most of the countries Libya WhatsApp Number Data have a national ‘do-not-call’ registry where people can opt out from unsolicited telemarketing calls.
International Regulations :
International Marketing and Mailing Data Advertising-OECD Guidelines: Guidelines lay down the basic principles for ethical marketing. Including consumer privacy protection and not creating misleading or deceptive advertising.
Industry Self-Regulation:
Direct Marketing Association: This is a trade association concerned with the promotion of proper practices for ethical direct marketing.
Telemarketing Association of Canada:
TAC is the Canadian trade association for the telemarketing industry and has developed codes of ethics that its members are encouraged to follow.
Applicable regulations and requirements vary widely by jurisdiction. Businesses selling phone numbers to anyone for marketing purposes should be aware of applicable laws and regulations in countries where business is occurring.
Article Publisher : Dt Data
