Many companies think that email marketing is dead, but the truth is that it continues to be an excellent communication tool for informing customers about company news. The first step, before sending an email, is to create a contact list. It is important to be aware that creating a database is not a quick or simple task, but there are several tips for those who create their first database.
6 tips for creating a good database
To create a database with relevant contacts for email marketing campaigns, it is necessary to define several segmentation criteria. The information must be accessible usa consumer email list database to all team members, so that they can consult it at any time. Therefore, here are some essential tips for those who are starting to build their contact list:
Define the target audience
To create a database, you need to know who your company’s target audience is. There’s no point in having a long list of contacts if they’re not interested in the product or service you’re selling.
It is essential to define objectives before collecting customer data, as responses vary depending on the type of business. There are people who are not interested in the product or service that the company offers. So each person will have their own objective and their own way of collecting and working with their database.
Segment the audience
Customers do not all have the same needs or interests. So they should be classified into different profiles so that your information is organized correctly. Typically, the usa mobile phone number list more specific the segmentation , the more likely the email will contain information that the recipient considers important to them
Request data consent
With the implementation of the General Data Protection Regulation (GDPR) in 2018. It is important to confirm the legality and legitimacy of data in order to avoid legal constraints. Consent cannot be given by default, and a checkbox is required where the user will have to select, if they authorize sharing their data with the company.
Double opt-in is a term used when, after dt data completing the registration form. The user receives an email to confirm their subscription. This means that they become part of the contact list after clicking on the link sent and, consequently, have authorization to access their data.
Cancellation of subscription
All emails should have an unsubscribe option. Each user should be free to unsubscribe at any time.
Ask only for essential data
The more data you ask for, the fewer conversions you will get. You should only ask for the essentials, such as name and email. Sometimes, you can ask for a phone number, but only when it makes sense.
